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Ask any woman. Shopping for bras is a pain, sometimes literally. And if you’re what they call curvy? Good luck with that.
But there’s fresh hope on the plus-size horizon, with brands including Calvin Klein and specialty retailers such as Brayola introducing more brassieres in 40DD and beyond. It’s part of a new push by clothiers to appeal to full-figured women in the U.S., where the average dress size is between 16 and 18, according to trend-forecasting company WGSN.
The only surprise is that it has taken so long. Plus-size women’s clothing is a $21 billion business and went 6 percent last year -- about three times the average for clothing in all sizes. One of the fastest-expanding areas is lingerie; this area has been unthought-of for way to long.
Just look at the statistics: About a third of American adults are classified as , overweight and they’re getting heavier at younger and younger ages. Still, many companies have been slow to catch on, even as Ashley Graham and other substantial models began making the covers of glossy magazines and actors including Melissa McCarthy and Rebel Wilson launched their own lines.
It is reported that curvy women feel that they don’t belong and don’t have a place, that they fit in when it comes to plus size lingerie. There have been social media crusades to shame big companies into adding larger sizes in its designer collections. Bras are a particular bone of contention. These are thing we us on a daily basis and should have available to a full figured women.
Until recently, full figured-woman bras looked like something great-grandma would wear. They can be pricier than those made for the slimmer women, who seem to be ridiculous, and sometimes they’re not even available to try on in a store. Plus size lingerie is exploding and I think it will become more the norm and be more stylish and trendy -- more in hot pink and turquoise, more with sexy lace, more that are strapless.